6.2 The Impact 100 Website Model and Content

Please see impacttc.org and Impact100srq as two examples of a strong website for a new chapter. Impact100.org (Cincinnati) and Impact100pensacola.org (Pensacola) are two strong websites for more seasoned Impact 100 chapters.

We want a call to action – language like “This is going to be big, and we need you” Downloadable forms and a calendar of events are also important. Be sure to check out the FAQs.

Clear, compelling language and explanation of what Impact 100 is – and how you can get involved. All sites talk about how to support the mission – which is great – but being a “Friend of Impact 100” is a critical piece of that support. It is our Friends who support our operations. We will want to include that section and an explanation of what “Friends” do and who they are. (Note – TC mentions Friends in the “About” section – which is good. But it should also be in the “Get Involved” / “Support our Mission” section.)

Messaging should be equally weighted between attracting members (invitation to join) and connecting with nonprofits (who will apply for grants). As the chapter begins to make grants, the website should include photos and stories about those grants – and the “impact” of our work.