Publicity is a vital component of successfully launching and growing your Impact100 chapter. Simply put, it becomes exceedingly difficult to effectively spread the word, without the help of publicity through local media. It may not be easy, but it is worth it.
One of the best ways to ensure you are delivering the right message, to the right media people, at the right time, is to have a media professional on your board. Women who are in media (TV, Radio, publishing) or who are senior level marketing and PR experts will be a tremendous asset to all of your public relations and marketing work.