5.1 Marketing Impact 100 – The Basics

You and your Impact100 leadership team should be intentional about sharing information about the Impact100 Model and why it benefits your specific community. In order to do that, you must be seen, be heard and be read.

Be SEEN: Be out in the community and share the articles, audio, video featuring Impact100 wherever you go. When people ask questions like, “How are you?”, “What’s new?”, etc. during “small talk”, answer with purpose and share your excitement about launching Impact100 in your local area.

Be HEARD: At least one member of your leadership team (often the Founding President) should feel comfortable speaking in public. Request an opportunity to share the Impact100 story at the local meetings your community holds regularly, such as: Rotary, Elks Club, Kiwanis, Chamber of Commerce, Junior League, Zonta, PEO, YPO, BNI, Book Clubs, PTO/PTA groups, etc. Be sure you have information sheets and a business card with Impact100 contact information. PRO-Tip: You can create a business card for your organization without any individual names. When you hand them out, make a point of writing your name and phone number, so people can reach you directly.

Be READ: Write a letter to the editor or a Forum/opinion post in your local/regional newspaper. Contribute articles to newsletters and send emails (individually) to your friends and colleagues telling them about Impact100 and asking for their membership or leadership.